There’s a reason so many founders say they “tried hiring a VA once” and it didn’t work. Because what they actually hired was task support. Not operational support. Not strategic support. Not someone who understood how to stabilize moving parts, reduce decision fatigue, create accountability, and keep the business functioning when the founder inevitably gets pulled in twelve directions. The virtual assistance industry has become oversaturated with low-cost, transactional help.

Every few months, someone declares the virtual assistant industry “oversaturated.” Usually followed by: “Everyone’s a VA now.” “Clients just want cheap labor.” “AI is going to replace all of it anyway.” And every time, I have the same reaction: We’re not saturated, we’re just finally visible. According to Grand View Research, the global business process outsourcing market is projected to exceed $525 billion by 2030 . At the same time, small and mid-sized businesses are shifti

If you have ever hired support and somehow ended up busier than before, you are not alone. You bring someone on to lighten the load. Instead, you find yourself answering more questions, rewriting instructions, following up on tasks, and cleaning up small mistakes that chip away at your time. At some point you think, “It would be faster if I just did it myself.” That is not a failure of delegation. It is a failure of structure. I personally call it delegation theater. It loo

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